“My tastes are simple: I am easily satisfied with the best.” Winston Churchill



ZDLUX&Co. – a London based boutique Marketing & Communications agency with a global mind-set. We provide strategic communications counsel, servicing Luxury Lifestyle and Travel, Bespoke and Ready to Wear Fashion and Watches and Jewellery clients.

Founded by Zeina Dakak, in April 2015, ZDLUX&Co. combines a forward thinking innovative approach with a level of sophistication and experience that can only be gained from working with highly revered industry influencers and international media outlets, and becoming the trusted partner to, the world’s most desirable luxury brands.

With over 20 years’ experience, Zeina is often described as an asset, connector and ambassador to luxury brands with a respected and proven track record in the positioning and re-positioning of luxury and lifestyle brands in the UK. Brand Experience includes:

Giorgio Armani | Hermès|Holland & Holland | Hardy Amies | Montegrappa 
American Express | Perrier-Jouët | IWC | Piaget | Buccellati | Beretta | de Grisogono


ZDLUX&Co.’s expertise and integrated service portfolio guarantees rich multiplatform communications and brand management programs with public relations at their core ensuring that your brand will be presented to a targeted audience with the utmost elegance and efficacy.

With the coupling of an inherent passion and a deep knowledge of the luxury goods industry ZDLUX&Co. adopt a personalised and tailored approach, working closely with clients on curated ideas and brand advisory. Listening and working together with clients to drive business, and through brand visibility and awareness, influence sales.


Specialist sectors include Luxury, Lifestyle and Travel, Bespoke and Ready to Wear Retail, Watches and Jewellery.